Structuring for effectiveness
This article is part of a series of articles from the WARC Guide to Structuring for effectiveness. Read more.
CMOs are marketing team captains, championing teams which are steering businesses through digital transformation. But they also have the lowest tenures in the C-suite, lasting only 27.5 months as the median tenure,. Many are not making it to the finish line of their digital transformation projects and enjoying the results. How come?