Deep diving into social commerce and its embrace in Southeast Asia

Entropia’s Neeraj Gulati examines the evolution of social commerce and how it has become an always-on shopping mindset backed by the human experience of community, conversation and validation.

This article is part of a Spotlight series on how brands can further leverage the social commerce opportunity in Southeast Asia. Read more.

“Location is the soul of retail business.” This was one of the first lessons in commerce imparted by my father when I joined his retail store as a 17-year-old boy in the late ‘90s.

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