Connected together: Social media’s role during COVID-19

Research by GlobalWebIndex and We Are Social into social media usage during lockdown.

Why it matters

At the height of the pandemic, social media returned to its original purpose of connecting friends and family, and helping to alleviate loneliness during government lockdowns.

Takeaways

  • While scepticism toward social media and technology hasn’t disappeared, the outbreak has challenged the idea that online connectivity detaches us from the intimacy of the real world.