Building ‘crisis ready’ client-agency relationships during COVID-19

The COVID-19 pandemic has poured light on pre-existing cracks in client-agency relationships, and relationships new to evolve for a new era of marketing volatility.

Why it matters

The volatility of the COVID-19 pandemic has forced client-agency relationships to change up processes, communicate clearly, and move quickly under pressure.


  • Agencies must commit to posing difficult questions, having awkward discussions, and challenging every brief for the betterment of the brand, the work and ultimately, the relationship.