Brazilian consumers need to be well taken care of during a time of uncertainties

This article looks at different consumer groups in Brazil, especially as it concerns their needs and attitudes during a time of uncertainties.

This article is part of the August 2021 Spotlight Brazil series, "A close look at LATAM's largest market." Read more

What does the Brazilian consumer want? What are their behaviors and priorities? What many brand leaders are questioning at this moment of hope for a possible return "to life as it was" in Brazil can only be answered by taking into account the entire

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