Authenticity: The most important currency in wellness that brands can earn

Carat’s Linda Fagerlund outlines how the stakes are now higher for brands that want to establish a meaningful presence in the wellness space.

This article is part of a Spotlight series on how brands in Australia can tap into the growing opportunity in health and wellness. Read more

With a rising educated middle class in Australia, empowered with more disposable incomes than ever, the concept...