After 2020: What’s next for India’s e-commerce scene?

As e-commerce in India continues to evolve and develop, Publicis Commerce’s Kartik Iyer looks at what marketers need to focus their time and attention on.

This article is part of a Spotlight series on on what e-commerce 2.0 means for brands in India.  Read more

The pandemic has altered the way consumers shop, resulting in brands having to adapt how they go-to-market for most consumer businesse

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