3 in 15: Creator Economy

A look at the creator economy by WARC's Catherine Driscoll, commissioning editor and editor of a recent WARC Guide on the creator economy.

Where to listen

Timestamps

00:44 – What is the creator economy? 01:24 – What is the difference between creators and influencers? 03:05 – The changing power dynamics between brands, creators and the social platforms. 06:20 – A look at fandoms. 07:46 – A look at gaming and esports. 10:00 – Advice to brands that are looking to get involved in the creator economy.

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