The COVID-19 crisis is shifting how Australian marketers think about media

A guide to how the outbreak of coronavirus is impacting advertising spend in channels including TV, radio, outdoor and digital media.

Why it matters

Effective marketing is about getting the right message to the right people at the right time. In order to achieve that at a time of crisis, it is especially critical to carefully select the right media.

Takeaways

  • TV viewing is up significantly, especially in broadcast video on-demand (BVOD), as people look for ways to fill their time.