Consumer spending in TikTok grew 77% last year

An overview of TikTok's consumer spending and downloads between Q1 2020 and Q4 2021.

Users spent approximately $2.3bn in TikTok last year, an increase of 77% from $1.3bn in 2020, according to data from mobile analytics company Sensor Tower.

In Q4 2021 alone, consumers worldwide spent $824m in TikTok, more than double the amount spent during...