Commerce and video streaming are most important trends for APAC marketers

Rob Clapp

An overview of the most significant consumer behaviours affecting the marketing industry in Asia Pacific.

Mobile commerce and video streaming are having the biggest impact on the marketing industry in Asia Pacific, according to a survey of marketers in a new report from WARC and the Mobile Marketing Association (MMA).

Three-fifths (61%) of those surveyed said that commerce, including mobile payments and m-commerce, is a significant consumer behaviour for the marketing industry. This rises even higher in (72%) and (70%).

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