ookyo: Gaming the telco ecosystem

Digital prepaid brand ookyo gamed the eSports space to its advantage to increase brand awareness and boost sign-ups in Malaysia.

Campaign details

Brand: ookyo Brand owner: Maxis Broadband Malaysia Lead agency: Kingdom Digital Solutions Malaysia Contributing agencies: SearchGuru, MacamYes Studios Market: Malaysia Industries: Telephone & internet services Media channels:Content marketing, Gaming & in-game advertising, Livestreaming, Online video, Social media, Word of mouth, influencers Up to 500k

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