Voltaren: Osteoscan

Voltaren, an over-the-counter topical pain treatment, launched an online diagnostic tool to defend market share and justify its premium status in Russia.

Campaign details

Brand: Voltaren Brand owner: GSK Lead agency: MediaCom Russia Contributing agencies: MSU Medical Research and Education Center (Medical Partner), Metaplatform (Technological partner), Publicis (Media Agency) Market: Russian Federation Industries: Non-prescription, OTC products Online video, Print - general, unspecified, Public relations, Television 500k - 1 million

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