TD Ameritrade: The first interactive financial goal planning session in a chatbot ad

Beth Palmer

US-based investment brokerage TD Ameritrade cooperated with IBM Watson to create a display ad capable of providing financial guidance through a chat interface, driving strong conversion rates.

Campaign details

Brand: TD AmeritradeBrand owner: TD AmeritradeLead agency: Havas New YorkContributing agency: Neo MediaMarket: North AmericaIndustries: InvestmentMedia channels:Content marketing, Mobile & apps, Online display, Search marketing, Voice, chatbots...

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