ŠKODA: Hesitation

Automotive brand SKODA created a campaign tailored around the specific insights of the local market to challenge erroneous brand perceptions in France.

Campaign details

Brand: ŠKODA Brand owner: ŠKODA Lead agency: RE-MIND PHD Contributing agency: Rosapark Market: France Industries: Automakers & marques Media channels: Email marketing, Integrated, Mobile & apps, Online display, Online video, Programmatic display, Public relations, Social media, Television, Video on demand, Word of mouth, influencers 1 - 3 million

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