OMO: OMO Tag

Laundry detergent brand OMO used online video and sampling with a difference to communicate its stain removal message to mums in Lebanon.

Campaign details

Brand: OMOBrand owner: UnileverLead agency: TBWA\RAADCountry: LebanonIndustries: Laundry productsMedia channels: Online video, Product samplingBudget: Up to 500k

Executive summary

The OMO brand had won the hearts of consumers, but the love...