Nestlé: Ok Nestlé! Tell me more about food.

Food conglomerate Nestlé created a Google Voice-powered knowledge service platform to position itself as a nutritional expert and build brand trust among millennial mothers in India.

Campaign details

Brand: Nestlé Brand owner: Nestlé Lead agency: McCann Worldgroup Contributing agencies: Digitas, Sensforth Market: India Industries: Food industry (general) Media channels: Content marketing, Integrated, Mobile & apps, Online video, Print - general, unspecified, Public relations, Search marketing, Social media, Television, Voice, chatbots, Websites & microsites, Word of mouth, influencers 3 - 5 million

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