Mamee Monster: The Return of an Icon

Mamee Monster the snack noodle brand targeted a new audience of millennials with a FOMO-inducing eating challenge in Malaysia.

Campaign details

Brand: Mamee MonsterBrand owner: Mamee Double DeckerAgency: RepriseMarket: MalaysiaIndustries: Convenience, readymadeMedia channels: Online display, Online video, Social meda, Word of mouth, InfluencersBudget: Up to 500k

Executive summary

The task:...