Hungarian Telekom: Senior Gamer Club

Peter Kormanyos, Domonkos Palfai

Hungarian Telekom used a purpose-based native media campaign, with gaming as its core idea, to help grandparents upgrade their digital skills and reconnect with their grandchildren.

Campaign details

Brand: Hungarian Telekom Brand owner: Deutsche Telekom Agency: Uniomedia Market: Hungary Industries: Telephone & internet services Media channels: Content marketing, Online video, Public relations, Social media, Word of mouth, influencers Bud Up to 500k

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