Foodbank WA: Hungry Puffs

Hunger charity Foodbank Western Australia created a new cereal brand, consisting of an empty box, to raise awareness and funds in Western Australia, and successfully sustained the initiative for two years.

Campaign details

Brand: Foodbank WABrand owner: Foodbank WA Agency: The Brand Agency Country: Australia Industries: Charities & voluntary organisations Media channels: Integrated, Online display, Packaging & design, Point-of-purchase, in-store, Print, Product sampling, Public relations, Radio & audio, Search marketing, Social media, Television, Websites & microsites Up to 500k

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