Burger King: Who said men don't cry?

To win over young Saudis, QSR brand Burger King joined their conversation via a social stunt that trolled one of their most famous football icons.

Campaign details

Brand: Burger KingBrand owner: Restaurant Brands InternationalAgency: Wunderman Thompson KSAMarket: Saudi ArabiaIndustries: Restaurants & takeawaysMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

To win over young...