Burger King: Twitter Bait

Quick-Service Restaurant chain Burger King created an online campaign based on 'creeping' on social media influencers' pages to launch a new dessert product to young millennials in the US.

Campaign details

Brand: Burger King Brand owner: Restaurant Brands International Agency: MullenLowe U.S. Market: United States Industries: Restaurants & takeaways Media channels: Social media, Word of mouth, influencers Budget: 0k

Executive summary

Q1 is a nightmare for the Quick Service Restaurant (QSR) industry in the US. Inclement weather and tightened wallets make for sales slumps, and Q1 2019 would be no exception for Burger King. Anticipating this, the brand intended to launch a new desse

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