Ariel: Share the load

Suraja Kishore, Maitrayee Chandorkar

In 2020, P&G laundry soap Ariel continued a multi-year campaign in India that highlighted and challenged gender inequality in order to grow sales, share and preference.

Campaign details

Brand: ArielBrand owner: Procter & Gamble IndiaLead agency: BBDO India Pvt. Ltd.Contributing agency: Red Ice Films, Encompass, Ketchum, MediaComMarket: IndiaSector: Laundry productsMedia channels:Online video, Packaging & design, Publc...

Learn more Get a demo