Bosch: Don't hang your privacy out

Clothes dryer brand, Bosch, challenged deeply entrenched cultural notions about clothes drying to grow sales in China.

Campaign details

Brand: BoschBrand owner: BSH Home Appliances (China) Co., Ltd.Agency: BBDO ChinaMarket: China (Mainland)Sector: Home appliancesMedia channels: Online video, Social mediaBudget: 500k - 1 million

Executive summary

After more than a decade of market...