ManipalCigna Health Insurance: Health insurance for the healthy

Health insurance brand ManipalCigna improved its equity scores, digital engagement and sales through a digital and social campaign that encouraged behavioural change in India.

Campaign details

Brand: ManipalCigna Health InsuranceBrand owner: ManipalCigna Health InsuranceAgency: McCann Worldgroup IndiaMarket: IndiaSector: InsuranceMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

ManipalCigna was a relatively...