Vodafone: Red Line

Vodafone, a telecommunications brand, partnered with Turkish newspaper Hurriyet to create a red button on its website which highlighted the phrases or sentences used in the media that are strengthening negative gender stereotypes.

Campaign details

Brand: Vodafone Advertiser: Vodafone Agency: Hurriyet/Mindshare Country: Turkey

Campaign Summary

Psychological violence is mainly spread by daily language and there are many inured sexist expressions dwelled in Turkey. The language that th

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