Vodafone India: Sakhi – SMS to fight sexual harassment

Telecoms company Vodafone India grew subscribers and revenue with a top-up product that protected women's phone numbers and privacy.

Campaign details

Brand: Vodafone India Brand owner: Vodafone India Limited Lead agency: Ogilvy Mumbai Contributing agencies: Ogilvy India Country: India Industries: Telephone & internet services Media channels:Direct marketing, Events & experiential, Other & ambient media

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