Visit Flanders: The Mud Soldier

Visit Flanders, the Flemish tourism authority, forged an emotional connection between the tragic anniversary of the WWI battle of Passchendaele and potential visitors from Europe, North America and Australia to reverse visitor declines to Flanders Fields' WWI battlefields.

Challenge, context & objectives

A SHARP DOWNWARD TREND IN VISITORS & A PROJECTED REVENUE DROP OF NEARLY €1M

'Flanders Fields 14-18' is a destination program established by the Flemish tourism authority Visit Flanders. Commemorating the Fir

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