Vicks: Touch of Care

Over-the-counter brand Vicks used long-form video, distributed purely on social media, to reignite affinity, trust, and respect for the brand in India.

Campaign details

Brand: Vicks India Brand owner: Procter & Gamble Lead agency: Publicis Singapore Contributing agencies: MSL India Country: India Industries: Non-prescription, OTC products Media channels: Online video, Social media Budget: Up to 500k

Executive summary

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