Uber: Uber Legends

Ride-hailing app Uber used data to create a social and out-of-home campaign to increase rider loyalty and attract new customers in the United Arab Emirates.

Campaign details

Brand: Uber Brand owner: Uber Lead agency: FP7 McCann Dubai Country: United Arab Emirates Industries: Rail, coach, boar & car rental Media channels: Content marketing, Email marketing, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Social media, Websites & microsites Up to 500k