Tyrano: City Life

Tryano, a department store, increased sales and reach in United Arab Emirates by launching a campaign video that inspired city girls to take on one of four style declarations.

Campaign Overview

For our AW18 campaign, Tryano wanted to celebrate women and their individuality. We wanted to be part of their journey, give them a voice, empower them and guide them to build their own identity through fashion.

We invited all the City Girls to embark on a journey of self-discovery through one of four declarations: #IAmBold; an adventurous and daring rule breaker who is not afraid to stand on her own, #IAmChic; an elegant and discreet woman with a sophistica

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