Tourism Australia: Dundee – The son of a legend returns home

Government agency Tourism Australia mimicked a Hollywood film campaign to shift perceptions and attract US high-value travellers.

Campaign details

Brand: Tourism Australia Brand owner: Tourism Australia Lead agency: Droga5 Contributing agencies: Universal McCann, Kovert Creative Country: North America Industries: Destinations and locations Media channels: Content marketing, Integrated, Online display, Online video, Outdoor, out-of-home, Programmatic display, Social media, Television, Websites & microsites 1 - 3 million

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