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The Wall Street Journal: The WSJ Propensity-led Dynamic Paywall Model
The Wall Street Journal (WSJ), a daily newspaper, personalised the otherwise uniform paywall to deliver the right message to the right user and increase subscriptions in the US.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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