The Vaseline Healing Project

An ambitious social mission helped healing skincare brand Vaseline make Vaseline Jelly a powerful force for global good and catapult the brand back to relevance in the US.

Campaign details

Brand: Vaseline Brand owner: Unilever Lead agency: BBH New York Contributing agencies: PHD Country: United States Industries: Skin care, sun protection Media channels: Sales promotion, Television, Websites & microsites Budget: 10 - 20 million