The United Nations: The People's Seat

The United Nations used social media to drive a global campaign that tapped into grassroots activism and let the people of the world have their say on climate change at the COP24.

Campaign details

Brand: The United Nations Framework Convention on Climate Change (UNFCCC) Brand owner: The United Nations Lead agency: WPP, Grey London Contributing agencies: Facebook, Kantar, Finsbury, BCW, Whalar Country: Global Industries: Charities & voluntary organisations Content marketing, Livestreaming, Online video, Social media, Voice, chatbots, Word of mouth, influencers  Up to 500k

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