The Programmatic Primer: Web ad technology will soon reshape TV advertising

This article discusses how digital advertising is likely to reshape TV ads as the two approaches come together.

The Programmatic Primer: Web ad technology will soon reshape TV advertising

This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a .