The Programmatic Primer: Real time branding to drive programmatic buying

This article predicts that the next step in programmatic ad buying will be programmatic branding. The quality of inventory available through real time bidding has been a concern for marketers, but increasing control over brand safety requirements and where ads are displayed is assuaging these concerns.

The Programmatic Primer: Real Time Branding to drive programmatic buying

This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work...