The Programmatic Primer: Programmatic and pork bellies

This article urges participants in automated ad buying to develop their own philosophy. The debate over the merits of programmatic is over: brands and publishers now need to build effective models for the programmatic exchange environment.

The Programmatic Primer: Programmatic and Pork Bellies

This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a .