Marketer’s Toolkit 2019: Strategy, tech and media for the year ahead WARC's Marketer’s Toolkit 2019 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them. Influencers, KOLs Personalisation Artificial Intelligence (AI) Data management Category disruption Digital transformation Direct to consumer E-commerce & mobile retail Voice, chatbots Measuring ROI Digital payments In-house agencies Customer centricity Customer experience Marketing budgets Brand safety Viewability Mobile marketing, mobile web Search marketing Instagram Global
