The Influence of Parental and Communication Style on Consumer Socialization: A Meta-Analysis Informs Marketing Strategy Considerations Involving Parent–Child Interventions

This meta-analysis merged family communication pattern (FCP) and parental socialization literature streams to offer renewed perspectives on how parents intervene in media-related consumer-socialization interactions with children.
Mikeska et al.

MANAGEMENT SLANT

  • Meta-analytical results revealed that theoretical pairs of family communication patterns (FCPs) and parental socialization styles predicted mediation strategies similarly.
  • Mean media control, coviewing, and discussion strategies often were carried out in significantly different fashions, per theorized FCP–parental socialization style pairs.