The IPA/Gunn Study of 2010/2011 results from merging the IPA effectiveness databank with The Gunn Report creative awards databank. It addresses the question: "Does the creativity needed to win major creative awards improve a brand's chances of busineKey commercials that spearheaded the campaign 'Bull' and 'Wakeboarder', communicating proprietary Audi technology such as Quattro and Dynamic-Ride control, were prominent Gunn Report winners - among the most awarded car commercials in the world in their respective years (2000 and 2003). Silver Award in 2008 (for campaign of last 8 years) Audi share of prestige car market in UK rose from 23% in 1999 to 33% in 2007. Audi went from being the understated alternative to Mercedes and BMW to the fastest growing brand in the sector, muscling past Mercedes and now chasing BMW for leadership.
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