The Coca-Cola Export Corporation: Coke and Edhi (Ramadan) Bottle of Change

The Coca-Cola Company, a manufacturer and retailer of non-alcoholic beverages, and Edhi Foundation, a non-profit social welfare programme in Pakistan, collaborated to collect donations during Ramadan – a period of celebration of Muslims.

Agency: Starcom Pakistan, Pakistan

Summary Statement

Ramzan is a sacred month for Muslims in which they abstain from consumption of food and liquids from dawn till dusk and the abstinence is followed by a feast in the evening which results in an overall increase in shelf off take for food and beverage

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