Tesco: Unforgettable Bag

Tesco, the supermarket chain, incentivised its shoppers in Malaysia to reuse their bags by giving them money off their shop when they do.

Agency: Grey Worldwide Sdn Bhd, Malaysia

Summary Statement

The world is drowning in plastic bags, yet the public are failing to react fast enough. With a simple change of print design to an existing Tesco bag, we have transformed the bag into an ongoing...