Campaign details
Brand: Tecate Brand owner: Heineken Lead agency: Nómades Country: Mexico Industries: Beer & cider Media channels: Public relations, Social media, Television, Word of mouth, advocacy Budget: 1 - 3 million
Executive Summary
Gender violence is an extremely concerning issue in Mexican society, where two out of three women have suffered from at least one form of gender violence. To make things worse, 70% of the population consider it 'normal.'
