SickKids Foundation: SickKids VS

The Hospital for Sick Children in Toronto (SickKids) shifted the tone of its advertising to one of strength in order to increase donations.

Campaign details

Agency: Cossette Advertiser: SickKids Foundation Category: Strategic Thinking

Section I — Case Parameters

Business Results Period (Consecutive Months): October 2016 – December 2016 Start of Advertising/Communication Effort:October 2016 April 2015 – September 2016 Greater Toronto Area (GTA) $2 – $3 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands