Seeing Eye Dogs Australia: Free Puppies Forever

Chamari Kariyakaranage, David Phillips, Adrian Mills

This case study shows how Seeing Eye Dogs Australia (SEDA), a non-profit organisation, successfully found homes for their puppies by creating the first puppy subscription service in Australia.

Campaign details

Brand: Seeing Eye Dogs Australia Brand Owner: Vision Australia Lead Agency: McCann Melbourne Country: Australia Industries: Charities & voluntary organisations Media Channels: Email marketing, Events & experiential, Online video, Search marketing, Social media, Websites & microsites, Word of mouth, advocacy Up to 500k

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