Saudi Telecom Company: The Big Shutdown

Dana Al-Kutoubi

Telecom brand STC closed all of its stores for a day in a stunt to force customers to use its self-service apps in Saudi Arabia.

Campaign details

Brand: Saudi Telecom Company Brand owner: Saudi Telecom Company Lead agency: J. Walter Thompson Country: Saudi Arabia Industries: Telephone & internet services Media channels: Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, influencers Up to 500k

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