Saudi Telecom Company: The Brother of Nora

Saudi Telecom Company (STC) used a historically-based social media and video campaign to promote acceptance of women driving and enhance its brand metrics with women.

Campaign details

Brand: Saudi Telecom Company Brand owner: Saudi Telecom Company Lead agency: J.Walter Thompson Country: Saudi Arabia Industries: Telephone & internet services Media channels: Merchandise & free gifts, Online video, Programmatic display, Social media, Websites & microsites, Word of mouth, influencers Up to 500k