US Census Bureau – 2020 Census: Shape Your Future. Start Here.

The US Census Bureau, a US federal agency, set out to count 330 million people in under nine months to determine federal funding and political representation for the coming decade.

Campaign details

Brand: US Census Bureau Advertiser: United States Department of Commerce Agency: BCW Global

The assignment.

Count 330 million people in less than 9 months to determine $675 billion in federal funding & political representation for the next 10 years.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands