The New Georgia Project: Empowering a New Georgia

The New Georgia Project, a non-partisan voting organisation, encouraged Georgia's Black community to vote in the 2020 US presidential election.

Campaign details

Brand: The New Georgia Project Advertiser: The New Georgia Project Agency: Allison+Partners

Situation Analysis

Since the 15th Amendment granted African American men the right to vote, bad actors have found a myriad of ways to distort and negate this basic tenet of democracy. Poll taxes, literacy tests, white primaries and voter poll purges are just a few exam